How to Reduce Spam Score on Blogs Easily

How to deal with the spam score, how do you do it? The question was asked by a friend after finding out that I managed to reduce the spam score from 4 to 1.

What is a Spam score? And what is the danger for our website? In contrast to Domain authority and page authority which measure the quality of a blog.

The spam score is used by Moz to measure the vulnerability of a blog.

Is a website a natural website, that meets Google’s guidelines, and provides benefits to its users?

The spam score is used to help webmasters measure the possibility of being penalized by Google for making mistakes in SEO technique

17 Spam score indicator

1. Low Moz Trust / Moz Rank
2. Large site with Few Links
3. Site Link Diversity is Low
4. The ratio of Followed to No followed Subdomains Outside of the Norm
5. The ratio of Followed to No followed Domains Outside of the Norm
6. Small Proportion of Branded Links
7. Thin Content
8. Site Mark-up is Abnormally Small
9. A large number of External Links
10. Low Number of Internal Links
11. Anchor Text Heavy Page
12. External Links in Navigation
13. No Contact Info
14. Low Number of Pages Found
15. TLD Correlated with Spam Domains
16. Domain Name Length
17. Domain Name Contains Numeral

Each site will be tested with the 17 indicators above to get a spam score, a good spam score is zero.

This indicates that the site has no indication of spamming techniques on the internet.

Moz divides the spam score area into three flags, namely 1–4 green, 5–7 yellow and 8–17 red.

If the spam score hits a red flag, it’s very likely that the site will be immediately banned/deindexed by Google.

How to Overcome Moz’s Spam Score for Blog

More about the 17 spam score indicators can be seen in my other articles.

For this article, we will focus on how to overcome the Moz spam score on our blog.

Before dealing with the spam score, we first need to know what our spam score is?

And what indicators are affected by the spam score?

By knowing what indicators are considered spam by MOZ, our work becomes easier and more focused.

To find out the spam score, you can open the MOZ Open Search Explorer link and enter the URL of the website you want to analyze.

Next, hover the mouse pointer on the spam score value to get an indicator of the cause of spamming.

How to deal with Spam score Moz

Stop here, just read the article, because what is written below is long enough to take more than 2000 words and the worst thing is, the tips for reducing spam scores written here are not very reliable.

Just look at the authority of this blog, it’s only 23, at most 24, it’s really not that full of content.

So instead of being short, you’ve read long but just left it, click the X button at the top right of the browser section.

To overcome the spam score on Moz, we will look at it according to each indicator.

Later there will be 17 indicators that we will peel one by one how to overcome.

What needs to be remembered, we don’t need to do all of the seventeen ways to avoid spam scores.

Simply focus all your efforts and efforts to eliminate spam scores only on the flags that appear in our blog’s Open Search Explorer report. So, here we go..

1. Low Moz Trust / Moz Rank

In addition to developing Domain Authority and Page Authority, Moz has also developed Moz Trust (mT) and Moz Rank (Mr).

Moz Rank represents the link popularity score. It shows the importance level of a web page on the internet.

Moz Rank can be referred to as Google Pagerank Wanna be, they measure the strength of the link profile that leads to a site.

Each page gets a Moz rank value from a combination of the quality and quantity of links that go to that page.

The DA value according to Mossa Hemmani Founder SEtalks is a value whose main indicator comes from the total incoming links.

Moz Trust is almost similar to Moz Rank, if Moz Rank judges based on the popularity of a web page, Moz Trust judges based on the level of trust of the web page.

Does a website get links from trusted websites? Links from university and government sites are examples of links from reputable websites.

The more incoming links from .edu and .gov sites it will have an impact on increasing Moz Trust.

Both of these parameters have a scale of 0–10, generally, a regular web blog gets a score between 2–4.

How to increase Moz Trust / Moz Rank is to strengthen incoming backlinks to our site. What needs to be emphasized is the quality of the new backlinks.

2. Large Site with Few Links

Sites that have thousands of pages, should have thousands of links too. These links can be inbound links as well as internal links.

Inbound links are incoming links from other websites to ours. Usually, inbound links are obtained by bloggers from blog walking to other blogs.

What bloggers often forget is that the Moz parameter has DA and PA, DA indicates the overall strength of the website and PA indicates the strength of an article.

The power of an article can come from on-page SEO and off-page SEO.
For on-page SEO optimization we can use focus keywords, create articles that are deep, detailed, complete, and useful for site visitors.

While off-page SEO optimization can be done by doing blogwalking and placing links to the article on related sites.

Generally, when doing blog walking, a blogger will put his homepage URL in the name/URL column.

In fact, in terms of SEO, this causes a pile of inbound links to the homepage. Links to the homepage are booming, while there are no links at all pointing to our articles.

This takes the power of the homepage with article pages to go a long way.
Our articles also need to get backlinks from other sites, the easiest way is by blogwalking.

However, with blog walking, we usually have difficulty allocating the appropriate anchor text. Some optimization tips that I often do to increase article backlinks are:

1. Create a short article on Linkedin, add anchor text similar to the main keyword in our article
2. Create and upload documents that already have optimized anchor text into slideshare.net, Scribd, and academia.edu
3. Doing guest posts on several blogs that have the good authority / or have thousands of viewers per day
4. Doing internal linking to old articles, from related new articles
5. The use of plugins, such as related posts, will help improve internal linking between articles that are still related.

3. Site Link Diversity is Low

I divide Site link diversity into several types

1. IP diversity
2. Domain diversity
3. Anchor diversity
4. Landing page diversity

Several domains that come from the same hosting usually have the same IP (shared IP).

To strengthen link diversity, we can look for backlinks from sites with different IPs.

But if looking for a site based on IP is quite difficult. We can find backlinks from various domains.

The more root domains that link to our site, the better. The use of the same name in the name / URL column is actually good enough to increase our site’s branded links.

However, the name of the commenter can provide information on the website owner, who made the comment.

But if you see that our articles need backlinks too, we need to apply anchor text and landing page diversity when we embed backlinks on other sites.

Unfortunately, the use of specific anchor text in the comments column is often considered spam by site owners.

So that instead of wanting to answer our comments, those who have comments are thrown into the trash.

If this is the case, it’s useless for us to embed backlinks. To overcome this, I usually create an anchor text variant that contains the name blogger-keyword.

To make diverse backlinks lead to articles, I usually only use 3–4 backlinks with 2–3 variants of keywords for each article.

For the rest, navigate to the homepage with the anchor text that we use most often as an identity when commenting.

How come there are so few backlinks to the article? Well, it’s also fortunate that someone wants to receive comments with the name of the commentator who deliberately strays off the keyword.

Actually, there are two spam score indicators in this sub-discussion, namely the ratio followed to nofollowed subdomains, and the ratio followed to no-followed domains.

4.The ratio of Followed to No followed Subdomains Outside of the Norm

The difference between the two is only in domains and subdomains, therefore, these two indicators only need to use one sub-discussion.

In the website naming hierarchy, there are what are called root domains, top-level domains, and subdomains. The root domain is a dot (.) while the top-level domain is marked with only one dot.

Anotherorion.com is an example of a top-level domain, while a subdomain involves two or more dots.

Blogs that are on Blogspot and wordpress.com are included in the subdomain category.

Indeed, Google states that nofollow backlinks will not be followed by search engines, only dofollow backlinks will be followed.

The problem is if all the links that point to our site are do-follow links. Google will consider the backlinks that we get are unnatural because they are considered to force Googlebot to crawl do follow links.

Google may think of them as paid links, which they forbid in Google’s call for do follow links in paid articles.

Or even worse, if Google labels it as a manipulative backlink, it can directly deindex us. Google’s bastard right? Yes surely.

No followed backlinks even though they are not crawled by Google bots still have added value in determining search result rankings.

The more links the better, at least Moz parameters such as Domain Authority, Page Authority, MozRank also use no-follow links in their ranking algorithm.

5.The ratio of Followed to No followed Domains Outside of the Norm

What is the ratio of followed to nofollowed backlinks that point to our site? some say 50:50 is better, some say 60:40 dofollow is better, some say it’s better to follow.

Now let’s see where our average Nofollow backlinks spread from?

1. Comments say hello, thanks for writing during blogwalking
2. Cross-post social media
3. RSS aggregator
4. And where do we get the dofollow link from?
5. Paid links
6. Guest Post
7. Natural review

If we look at the proportions, can you guess which is the most followed to nofollowed ratio?

Yep, most of the backlinks are no-follow.

Blogwalking can be done easily, it takes less than five minutes to complete, crosspost and RSS aggregators can run automatically after we set them up automatically using plugins or sites like Hootsuite or Dlvr.it providers.

Meanwhile, do follow backlinks will be quite difficult to get mainly because:

1. Need to spend money to buy sponsored post

2. Make articles send them to other bloggers to be displayed as guest posts
3. Get lucky, there are blog partners who want to review our blog for free
4. The blog walking culture still needs to add followed links to our site.

It would be even better if we want to send guest posts to blogs that have good authority.

Because after all, backlinks from reputable websites are better than backlinks from unknown websites.

What is the exact ratio? until now no one has the exact value of what the proportion is, what is clear, try to balance between dofollow and nofollow.

6. Small Proportion of Branded Links

Whenever and wherever we hear the name Pepsodent, we will imagine a top-notch toothpaste product.

Conversely, when we hear the name Coca-cola, we will immediately remember the brand of carbonated drinks.

Never overturned or swapped. Why is that so? Because we’ve heard that brand too many times before, we can immediately recognize the quality, aroma, and taste when we hear the name.

That said, the best marketing technique is to be able to embed yourself in the minds of its users as the number one brand.

What does that have to do with branded links? The first time we leave a comment on someone else’s site.

That person wouldn’t be too interested in knowing who we are?

But if we are often involved there, then automatically people will know who we are.

The backlink that is carried in our profile when commenting is a branded link, not only for the site owner we are commenting on but also for search engines.

Search engines will immediately recognize that anchor text has a relationship with such a site if they often find us using the same anchor text.

Branded links can provide information to other parties to find out who we are? where are we from? what are our strengths? and what is our interest?

A small proportion of branded links means that we have a very varied anchor text, yes anchor diversity is very good, especially to increase the page authority of our articles.

But branded links, which lead to the homepage also need to be secured and continue to be added little by little with blog walking or other off-page techniques.

7. Thin Content

Creating a new post that only contains images or greetings is a fatal mistake for a blogger.

Blogs are a medium for telling stories, not segmented social media like Instagram or Twitter.

So try when we make a new post, it has at least 300 words that are meaningful and can be read, unless our blog is a blog that has a poetry niche.

Good content is content that is informative and easy to read, regardless of the niche used.

Indeed, some bloggers can make articles that are quite dense containing less than 100 words.

However, if we have short articles, it should also be balanced by having several articles that are quite long.

Content that is too short indicates the information contained in it is not comprehensive, although not all of them are.

The distribution of keywords (keyword density) is an important thing when we write an article so that it has a greater chance in search results.

Self Host WordPress users can use the free YOAST SEO plugin to measure exact keyword requirements according to the number of words in the article.

8. Site Mark-up is Abnormally Small

MarkUp is the name of the code used in a web page. How do we see site mark-up? right-click a web page and select view source.

If you’re seeing tons of weird language and cues, then that’s markup. The markup website is divided into several languages, the most basic is HTML language, then there is CSS to adjust the appearance, PHP to create server-side pages, and Javascript for dynamic content such as advertisements.

The rest is plain text or the content of the article. There is no definite measure of the ratio of markup to plain text.

But Moz tries to say that if there is too much plain text that is not matched with markup then it could be that the page is a keyword spider page.

A page that contains thousands of keywords to trap users who are looking for certain words so that they always get that page in search engine search results.

If we have long enough content. Ways to increase the use of Markup can be by:

1. Split the article into subheadings (heading markup)
2. Using bold, italic, underline on certain words
3. Insert pictures, videos, or other content
4. Using text color

9. a Large Number of External Links

Google has stated that in a website display, there should not be more than one hundred links.

So if in the past bloggers often made backlink pages in the form of blogrolls to exchange backlinks.

Currently, we need to be very careful in providing backlinks to the outside.
External links are outgoing links, pointing to other sites outside our domain.

External links that are too large make our site considered spam because it is considered not to provide links that are truly relevant.

Especially if the external link is dofollow which forces Google bots to crawl the link.

The more links the bot has to follow but have no relativity to the article being read, the more annoyed Google will be and consider it spam.

It’s a good idea to remove unnecessary outgoing links to reduce spam score.

10. Low Number of Internal Links

Internal links are interrelated links between one page to another page on our website.

The homepage page has the most links because it can be directly opened from any page.

The page within the menu button has the second most links. The rest is divided into links between articles, tag links, and category links.

A website should have site navigation that is interrelated and easy to follow. Both from the navigation menu and inline navigation in related articles.

People who find our articles with SEO keywords will usually be interested in our other articles that also discuss SEO. Therefore we need to offer related articles in each of our posts.

The use of related articles is able to reduce the bounce rate of visitors after reading our articles (also read: How to lower the bounce rate using only article tags), and take them to open other pages before leaving our website.

The use of internal linking is also able to strengthen the page authority of our articles.

1. A good internal linking placement in my opinion is
2. 1–2 anchor text in related posts
3. inline related post (wp users can use this plugin)
4. related post at the bottom of the article

11. Anchor Text Heavy Page

Having internal links between articles on a website is great for SEO, but can backfire if there are too many internal links in one article to other articles.

Good internal links are those that have relevance to the referring article, contain the necessary anchor text, and do not embellish in every paragraph.

Usually, the articles that have the most visitors will start adding unnecessary outbound links to other related articles in the hope that their readers will be interested and open the link.

The problem is, the strength of a website page in terms of backlinks is how many inbound links and how many outbound links.

The bigger the link that leads to the page, the stronger the authority. Meanwhile, if the outbound link gets bigger, the page will lose its value.

If it is necessary to create links in articles, it is better to have 2–3 internal linking.

If you already have plugins such as inline related and related posts. Actually, there’s no need to link it, it’s not a problem.

It’s just that sometimes we really need to target anchor text for related articles, so just make it. As long as it doesn’t exceed five manual links.

12. External Links in Navigation

The menu list in the restaurant always contains what food is available and what they offer to visitors.

This also applies to the navigation menu on our blog. Instead of making a good navigation menu, some bloggers actually create a menu that leads to their social media accounts on FB, Twitter, or Instagram.

As I said above, the navigation menu has the second strongest backlink after the home page of our site.

So you can imagine if some of these menus even lead out of our site?

The navigation menu should contain important pages on our site, such as a contact page, disclaimer, portfolio, FAQ, or featured category.

If we want to put a social media profile on our site, the best place is to put it in the sidebar.

13. No Contact Info

This one is enough to say just add a contact/about page, give info on your social media account, email, cellphone number, and account number

14. Low Number of Pages Found

Internal broken links? yes, this is a problem though not really really.

As a WordPress user, I am quite grateful because I am blessed with various ready-to-use and free plugins.

For example, I use the broken link checker plugin to check for broken links that appear on my blog.

Both external and internal broken links can be seen here. Unfortunately, sometimes the information from this plugin is not very valid.

But at least it makes it easier for WordPress users to monitor broken links.

For Blogspot users? you can use brokenlinkcheck.com or deadlinkchecker.com services too hehe, Broken links can occur due to client-side and server-side errors.

Client-side errors are marked with a code of 400’s while server-side errors are marked with a number of 500s.

To see how many times our site has responded to 400 or 500, we can check it from Google Webmaster, precisely in the crawls error section.

For server-side errors, it usually occurs when the hosting is down for a while during maintenance or system upgrades, but if the code 500 often appears on the webmaster’s crawls error page.

My advice is to change hosting as soon as possible before it’s too late.
While the 400 error is usually dominated by the 404 error code; the page is not found (see also: the bad effect of 404 error for SEO).

Page not found could be due to

1. Visitor error entering URL
2. Change URL permalink
3. Article deletion

Make sure first whether the page is indeed a visitor input error, we change the permalink URL or even delete the article.

If only the URL permalink changes, my advice for WordPress users, install the SEO Redirect plugin, there we can force visitors who enter the old URL to the new URL page.

Apart from that, the plugin is also useful for redirecting visitors to avoid 404 error pages by redirecting them to alternative pages.

15–16. TLD Correlated with Spam Domains & Domain Name Contains Numeral

Have you ever seen a website with the name tips most powerful seodot com or something like that?

Entering keywords in a domain name can be considered spam. Avoid creating a site that uses keywords as its domain name.

In addition, using a domain name that contains numbers can also be considered spam.

1. But before choosing a domain name consider
2. Must be easy to remember
3. Must be easy to relay to someone else
4. Must be easy to spell
5. Create a domain that is easy to remember. That

17. Domain Name Length

The use of subdomains such as buyvitalis.freeshipping.onlinepharmacy.com can be considered as keyword stuffing, although the use of domain names can be up to 63 characters long.

For now, the familiar length of the domain is between 5–13 characters. The shorter the domain name that is easy to remember will certainly provide benefits when sharing on limited social media such as Twitter, even though it’s not really important, you can replace it with a URL shortener.

Thank you for the other tutorials, you can visit www.fariguru.com

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